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Fair Trade as an Illustration

In: From Me to We

Author

Listed:
  • Ricardo Ernst

    (Georgetown University)

  • Jerry Haar

    (Florida International University)

Abstract

The emergence of organizations to “certify” that trade is fair provides buyers of consumer goods assurance that the manufacture, distribution, and sales of products comply with an agreed upon set of standards. This gives the “We” in “Me to We” the full equality it deserves in calibrating shareholder-stakeholder relations. The underlying philosophy of the Fair Trade movement is the idea that buyers have power, and therefore their decisions matter. The ideas of Fair Trade in any of its forms are directly related to the message of switching from shareholders to stakeholders. Fair trade and the certification of fair trade products, be they of an agricultural, agribusiness, manufactured, or services nature, have been growing in importance and will continue to do so. By accepting, embracing, and implementing sustainable M2W policies in an organization, shareholders and all stakeholders will benefit in both measurable and immeasurable ways.

Suggested Citation

  • Ricardo Ernst & Jerry Haar, 2022. "Fair Trade as an Illustration," Springer Books, in: From Me to We, chapter 7, pages 111-128, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-87424-7_7
    DOI: 10.1007/978-3-030-87424-7_7
    as

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