A Critical Perspective on the Sharing Economy in Tourism Using Examples of the Accommodation Sector in Austria

In recent decades, services on digital platforms have become increasingly important in tourism. What started with concepts of exchange as a non- or less commodified practice of sharing accommodations (e.g., Couchsurfing) became exceedingly commodified in the platform economy on a global scale and turned into successful business models (e.g., Airbnb) with strong effects on traditional provider structures and local labour market. In Austria, the economic relevance of tourism traces back more than 100 years. Today, new forms of overnight stays, such as short-term rentals (STRs), have flooded the traditional tourism industry market with offerings in the accommodation sector and pose particular challenges in the housing market in Austrian cities. The COVID-19 crisis highlights the general volatility in tourism. Therefore, alternative business models seem to be more important than before. Discussing the relevance of hybrid sharing as a business model between market-based services and platform cooperatives in the global platform economy, domestic examples from Austria serve as an incentive for other countries to show new pathways in terms of alternative platform structures and work towards a less volatile economy. In doing so, national insights of regulations of global players and new guidelines of platform-based sharing are debated too.