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Strange Bedfellows? Business Modelling, Convergence and Change Management

In: Media and Change Management

Author

Listed:
  • Veronika Gustafsson

    (Uppsala University
    University of Klagenfurt)

  • Erich J. Schwarz

    (Uppsala University
    University of Klagenfurt)

Abstract

The chapter addresses the interrelationship between the concepts of change management, the phenomenon of convergence of technologies and business model innovation. A central task of change management is the adaptation of companies, for example, due to changing conditions such as technological or ecological change. The change can affect many areas such as the objectives of the company, the strategies, business models or even individual products and processes. The chapter focusses on the management of business model innovation, which is triggered in particular by the convergence of technologies. The theoretical explanations are supported by examples from various industries such as the media and automotive industries. The chapter starts with an elaboration on the convergence and its predecessors in the business context. Further, the concept of business model and business model innovation is introduced and defined; also, business model as a field of research is presented and discussed. Finally, the chapter evaluates the fit between business models and different types of convergence. The concepts of change and change management are introduced as well, and their key aspects are discussed.

Suggested Citation

  • Veronika Gustafsson & Erich J. Schwarz, 2022. "Strange Bedfellows? Business Modelling, Convergence and Change Management," Springer Books, in: Matthias Karmasin & Sandra Diehl & Isabell Koinig (ed.), Media and Change Management, chapter 0, pages 33-53, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-86680-8_3
    DOI: 10.1007/978-3-030-86680-8_3
    as

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