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Digital News Distribution and Intermediaries

In: Media and Change Management

Author

Listed:
  • Barbara Brandstetter

    (Hochschule Neu-Ulm)

  • Jan Krone

    (St. Pölten University of Applied Sciences)

  • Juliane A. Lischka

    (Universität Hamburg)

Abstract

Newspaper publishers in German-speaking countries have been facing major challenges in mastering the digital transformation. Beyond digitised news production and consumption, news media companies must also manage the transition from an analogue to a digital sales organisation. The choice of distribution channels is closely linked to normative tasks of journalism, namely, to create a public sphere in which social discourse can be effectively conducted. This article describes the analogue as well as the digital sales organisation and the role of external actors in digital distribution in the form of new intermediaries such as online kiosks, social media platforms and service intermediaries. The chapter thus lays a foundation for the design of a digital sales matrix to maintain the social function of news media.

Suggested Citation

  • Barbara Brandstetter & Jan Krone & Juliane A. Lischka, 2022. "Digital News Distribution and Intermediaries," Springer Books, in: Matthias Karmasin & Sandra Diehl & Isabell Koinig (ed.), Media and Change Management, chapter 0, pages 399-418, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-86680-8_22
    DOI: 10.1007/978-3-030-86680-8_22
    as

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