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The Normative Turn in the Organisation of Media: Ethical Considerations for Change Management in Media Enterprises

In: Media and Change Management

Author

Listed:
  • Michael Litschka

    (St. Pölten University of Applied Sciences)

  • Larissa Krainer

    (Alpen-Adria Universität Klagenfurt)

Abstract

In this contribution our aim is to provide some philosophical foundations for legitimising modern business. We argue that the social embeddedness of business must lead to a normative turn in management theory and change management, meaning that ethical approaches to management will have to be included in management theory to an even greater extent. This, among other things, can entail considerations on the moral obligations owed by companies, stakeholder approaches, CSR and communicative rationality, and integrative business ethics. For this change to take place in media organisations, we should first understand the importance of the “organisation” in today’s mediatised world and secondly think of organising normative considerations as a “process” within media firms.

Suggested Citation

  • Michael Litschka & Larissa Krainer, 2022. "The Normative Turn in the Organisation of Media: Ethical Considerations for Change Management in Media Enterprises," Springer Books, in: Matthias Karmasin & Sandra Diehl & Isabell Koinig (ed.), Media and Change Management, chapter 0, pages 331-341, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-86680-8_18
    DOI: 10.1007/978-3-030-86680-8_18
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