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CSR as “Integrity Management” in the Media Industry: An Investigation of the Top Three Media Organisations from Germany, Austria and Switzerland

In: Media and Change Management

Author

Listed:
  • Isabell Koinig

    (University of Klagenfurt)

  • Anika Bausch

    (University of Klagenfurt)

  • Matthias Karmasin

    (University of Klagenfurt
    Austrian Academy of Sciences)

Abstract

In recent years, CSR has not only increased in relevance in the context of individuals’ purchasing decisions, but it has also come to influence how businesses operate. Combining social expectations with economic reasoning has also become the norm in the media industry. The chapter at hand looks at how media companies in Germany, Austria and Switzerland address CSR both in their business operations and in their communication (i.e. as part of the quadruple bottom line). Results indicate that CSR is not implemented as “integrity management” in the media sector yet. We offer potential explanations for this lack of integration, before addressing future research potentials for changing notions regarding CSR in the media industry.

Suggested Citation

  • Isabell Koinig & Anika Bausch & Matthias Karmasin, 2022. "CSR as “Integrity Management” in the Media Industry: An Investigation of the Top Three Media Organisations from Germany, Austria and Switzerland," Springer Books, in: Matthias Karmasin & Sandra Diehl & Isabell Koinig (ed.), Media and Change Management, chapter 0, pages 311-330, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-86680-8_17
    DOI: 10.1007/978-3-030-86680-8_17
    as

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