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Sensemaking as a Change Agent Toward CSR Strategy in the Media

In: Media and Change Management

Author

Listed:
  • Anke Trommershausen

    (Hochschule Magdeburg-Stendal)

Abstract

Corporate social responsibility (CSR) strategy in the media has been researched for almost three decades. Many studies and publications look at inventories of CSR strategies, motivations, or detailed measures of such endeavors. This conceptual chapter asks how change toward CSR strategy can effectively take place in organizations and why sensemaking processes play a crucial role in it. In this perspective CSR strategy is conceptualized as an ongoing process of sensemaking, affecting all stakeholders. These processes can be analyzed best through action research.

Suggested Citation

  • Anke Trommershausen, 2022. "Sensemaking as a Change Agent Toward CSR Strategy in the Media," Springer Books, in: Matthias Karmasin & Sandra Diehl & Isabell Koinig (ed.), Media and Change Management, chapter 0, pages 289-309, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-86680-8_16
    DOI: 10.1007/978-3-030-86680-8_16
    as

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