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Introduction to Business Design

In: Business Design Thinking and Doing

Author

Listed:
  • Angèle M. Beausoleil

    (University of Toronto)

Abstract

This chapter introduces the origin, practiceBusiness design practices and discipline of Business DesignBusiness design (BD), and the four-step Business Design Method (BDM)Business design methods (BDM) steps as an agile, integrative and rigorous approach to navigating the four stages of innovationInnovation stages. This method guides learners to designDesign, participate in, and collaboratively manage a design-driven innovationDesign-driven innovation development process or project.

Suggested Citation

  • Angèle M. Beausoleil, 2022. "Introduction to Business Design," Springer Books, in: Business Design Thinking and Doing, chapter 0, pages 15-28, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-86489-7_2
    DOI: 10.1007/978-3-030-86489-7_2
    as

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