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Geo-Marine Tourism Development for Luxury Yacht Tourist Markets: Indonesia’s Post-COVID Recovery Strategy

In: Luxury Yachting

Author

Listed:
  • Janti Gunawan

    (Institut Teknologi Sepuluh Nopember (ITS))

  • Aise Kim

    (University of South Australia)

  • Amien Widodo

    (Institut Teknologi Sepuluh Nopember (ITS))

  • Muhamad Azlian Kautsar

    (Institut Teknologi Sepuluh Nopember (ITS))

Abstract

This chapter investigates the marine tourism conditions in Indonesia before the COVID-19 pandemic and identifies the potential and challenges for developing sustainable geo-marine tourism as a tool for recovering from the COVID-19 pandemic crisis, while building the path to serve luxury yachters. Specifically, this chapter presents a conceptual model on how geo-marine tourism can be differentiated as a new marine product for luxury yacht tourist markets, who seek unique marine experience with additional value to community development. This chapter suggests key strategies to maximize socio-economic benefits of sustainable marine tourism through collaboration among stakeholders and adopting a participatory management approach, including geo-marine tourism as part of product differentiation strategies for yacht tourists, collaboration for human resource development, local enterprise development and streamlining the geo-marine tourism policies at the local level with the goal of strengthening both domestic and international yacht tourism.

Suggested Citation

  • Janti Gunawan & Aise Kim & Amien Widodo & Muhamad Azlian Kautsar, 2022. "Geo-Marine Tourism Development for Luxury Yacht Tourist Markets: Indonesia’s Post-COVID Recovery Strategy," Springer Books, in: Tatiana Gladkikh & Hugues Séraphin & Victoria Gladkikh & Tan Vo-Thanh (ed.), Luxury Yachting, chapter 0, pages 155-172, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-86406-4_9
    DOI: 10.1007/978-3-030-86406-4_9
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