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Luxury Yachting versus Luxury Cruising: Differences, Similarities and Customer Choices

In: Luxury Yachting

Author

Listed:
  • Karen Worrall

    (University of the Highlands and Islands)

  • Tatiana Gladkikh

    (The University of the Highlands and Islands)

Abstract

This chapter discusses the differences between luxury yachting and luxury cruising. Relevant theoretical knowledge on luxury, with a focus on signalling wealth, privacy and exclusivity, underpins the discussion and helps to untangle the experiences in this industry. The overall aim is to analyse the differences between the two types of holidays at sea and evaluate the main reasons why customers choose one or the other. This chapter considers such aspects as access, privacy, entertainment, enrichment and culinary experiences. It establishes that both segments have considerable value to the guest, and that the COVID-19 pandemic has played a part in the rise in the luxury yachting sector which offers more private and exclusive experience. A growing demand for small-ship cruising is also highlighted. It has been observed that larger cruise lines have been affected the most by the pandemic and their recovery from the pandemic’s effects will be the longest.

Suggested Citation

  • Karen Worrall & Tatiana Gladkikh, 2022. "Luxury Yachting versus Luxury Cruising: Differences, Similarities and Customer Choices," Springer Books, in: Tatiana Gladkikh & Hugues Séraphin & Victoria Gladkikh & Tan Vo-Thanh (ed.), Luxury Yachting, chapter 0, pages 55-79, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-86406-4_4
    DOI: 10.1007/978-3-030-86406-4_4
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