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The Evolution of Consumption

In: The Theory of the Marketing Firm

Author

Listed:
  • Gordon R. Foxall

    (Cardiff University)

Abstract

The evolution of consumption is described as a progression from individual procurement, joint procurement, exchange and collective procurement, followed by the possibility of further evolution towards marketing through the social creation of transactions and markets. The formal purchasing organisation is considered, as is the possibility of its evolution into, first, firms that sell and, subsequently, market and the marketing firm.

Suggested Citation

  • Gordon R. Foxall, 2021. "The Evolution of Consumption," Springer Books, in: The Theory of the Marketing Firm, chapter 9, pages 201-228, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-86106-3_9
    DOI: 10.1007/978-3-030-86106-3_9
    as

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