IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-030-85769-1_7.html
   My bibliography  Save this book chapter

Conclusion: Embark on Your Journey to the Omni-personal Now

In: Omni-personal Luxury

Author

Listed:
  • Rebecca Schmitt
  • Arnaud Rossi
  • Albert Bensoussan

Abstract

In this chapter, we highlight that the omni-personal transformation starts with the assessment of an organisation’s omni-personal maturity through the different channels and touchpoints within the customer journey. This involves five steps from the definition of the as-is and the target customer journey to the creation of an omni-personal transformation roadmap. Digital maturity has become a critical factor for luxury brands and conglomerates. This is the case today, and it will be especially important in the omni-personal world of tomorrow.

Suggested Citation

  • Rebecca Schmitt & Arnaud Rossi & Albert Bensoussan, 2022. "Conclusion: Embark on Your Journey to the Omni-personal Now," Springer Books, in: Omni-personal Luxury, chapter 7, pages 161-162, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-85769-1_7
    DOI: 10.1007/978-3-030-85769-1_7
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-030-85769-1_7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.