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They Said What? Investigating Fan Online Commentary in Politics and Sport

In: Rivalry and Group Behavior Among Consumers and Brands

Author

Listed:
  • Cody T. Havard

    (The University of Memphis)

  • Brendan Dwyer

    (Virginia Commonwealth University)

  • Jennifer L. Gellock

    (North Alabama University)

Abstract

The study addressed the phenomenon of group membership and how group members engage in online commentary. Specifically, the paper investigated comments left in online chatrooms during the three presidential debates in 2016 and three prominent college football rivalry games. Findings showed that people choosing to leave comments in an online chatroom did so to (1) comment on the nature of the rivalry or relationship, (2) comment on the game itself, or (3) to derogate the out-group. Further, a higher proportion of comments left in the political chatrooms were negative toward the out-group compared to the sport setting. Implications are discussed, and the paper presents directions for future inquiry and ideas for addressing out-group negativity in political fandom.

Suggested Citation

  • Cody T. Havard & Brendan Dwyer & Jennifer L. Gellock, 2021. "They Said What? Investigating Fan Online Commentary in Politics and Sport," Springer Books, in: Rivalry and Group Behavior Among Consumers and Brands, chapter 0, pages 33-56, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-85245-0_3
    DOI: 10.1007/978-3-030-85245-0_3
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