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Rivalry In and Out of Sport: The Need for Research and Comparision

In: Rivalry and Group Behavior Among Consumers and Brands

Author

Listed:
  • Cody T. Havard

    (The University of Memphis)

Abstract

This introductory chapter provides a glimpse of previous investigations regarding rivalry in the sport setting, and discusses why the setting is ideal for the study of the phenomenon. The chapter then discusses the need for comparison of perceptions and likely behaviors regarding rival out-groups in and out of the sport setting. To do this, previous investigations are briefly discussed and the studies included in the current text are introduced. The chapter concludes with the author’s advice on using the text for interested parties.

Suggested Citation

  • Cody T. Havard, 2021. "Rivalry In and Out of Sport: The Need for Research and Comparision," Springer Books, in: Rivalry and Group Behavior Among Consumers and Brands, chapter 0, pages 1-10, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-85245-0_1
    DOI: 10.1007/978-3-030-85245-0_1
    as

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