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A Resilient Eco-Tourism Island: A Case Study of Dominica and Its Tourism Recovery Strategies Post 2017 Hurricane Maria

In: Managing Crises in Tourism

Author

Listed:
  • Tenisha Brown-Williams

    (University of the West Indies)

  • Amanda Charles

    (Caribbean Tourism Organization (CTO))

Abstract

Dominica which is positioned as the “Nature Isle” of the Caribbean, was stripped almost bare of its natural vegetation by Hurricane Maria in 2017. Tourism arrivals to the destination, plummeted sharply in the immediate aftermath of the hurricane, resulting in approximately thirty-three per cent decline between January and September in 2018. However, Dominica bounced back, experiencing an increase in arrivals in the fourth quarter of 2018 and a further fifteen per cent increase for the first ten months in 2019 as compared to the same period in 2018. This level of recovery is regarded as uncommon with countries which have suffered the magnitude of devastation Dominica experienced because of Hurricane Maria. This chapter explores the recovery strategies utilized during the post 2017 Hurricane Maria devastation to determine if those measures can be used to assist with post COVID-19 tourism recovery actions. The research targeted local individuals and organizations in the public and private sector and obtained feedback through structured interviews. The research discovered that while a collaborative approach to disaster planning for the tourism sector required strengthening, Dominica’s ability to be communicate, innovate and inspire contributed to a strong rebound.

Suggested Citation

  • Tenisha Brown-Williams & Amanda Charles, 2021. "A Resilient Eco-Tourism Island: A Case Study of Dominica and Its Tourism Recovery Strategies Post 2017 Hurricane Maria," Springer Books, in: Acolla Lewis-Cameron & Leslie-Ann Jordan & Sherma Roberts (ed.), Managing Crises in Tourism, chapter 0, pages 109-132, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-80238-7_6
    DOI: 10.1007/978-3-030-80238-7_6
    as

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