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The End Is Not Nigh

In: The Corporates Strike Back

Author

Listed:
  • Lucas Sauberschwarz

    (Venture Idea GmbH)

  • Lysander Weiss

    (Venture Idea GmbH)

Abstract

The need for innovation will increase even further in the future driven by increasingly fast social changes, new technologies and the associated changes in customer needs. Armed with the 5C process to develop efficient innovations, corporations can gain new confidence and motivation to pick-up the battle against disruptive start-ups.

Suggested Citation

  • Lucas Sauberschwarz & Lysander Weiss, 2022. "The End Is Not Nigh," Springer Books, in: The Corporates Strike Back, chapter 4, pages 189-191, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-79114-8_4
    DOI: 10.1007/978-3-030-79114-8_4
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