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Sentiment Analysis for Reputational Risk Management

In: The Digital Journey of Banking and Insurance, Volume II

Author

Listed:
  • Daniel Schröder

    (ifb SE)

  • Marian Tieben

    (ifb SE)

Abstract

In order to manage reputational risk,Reputational risk indicators are needed. One possible attempt to measure an organization’s reputation is to analyze its media coverage. This article presents a powerful and straightforward approach that uses linguistic computingSentiment analysis to systematically examine a mass of textual data for both relevance and sentiment in relation to a particular organization.

Suggested Citation

  • Daniel Schröder & Marian Tieben, 2021. "Sentiment Analysis for Reputational Risk Management," Springer Books, in: Volker Liermann & Claus Stegmann (ed.), The Digital Journey of Banking and Insurance, Volume II, edition 1, pages 73-97, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-78829-2_5
    DOI: 10.1007/978-3-030-78829-2_5
    as

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