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Strategy

In: Organizing for Sustainability

Author

Listed:
  • Jan Jonker

    (JAB MC BV)

  • Niels Faber

    (University of Groningen)

Abstract

In this chapter, we explore the nature of strategy. We have touched upon the subject in earlier chapters but here we present a typology of strategies. We define strategy as a route consisting of a set of deliberate actions leading to realizing your sustainable value proposition. Strategy can be approached as a plan or a process. Six strategies are distinguished: (1) eco-efficiency, (2) product as a service, (3) use optimization, (4) lifespan extension, (5) cascading, and (6) community building. Each of these strategies can be used as a stand-alone strategy or in a balanced combination while developing one of the business model archetypes. Which of these strategies or combinations you choose depends on the specific circumstances and stakeholders involved and the context in which you are seeking to realize your business model, as well as the underlying value proposition. A functional strategy is fundamentally a matter of clear, reasoned and actionable choices.

Suggested Citation

  • Jan Jonker & Niels Faber, 2021. "Strategy," Springer Books, in: Organizing for Sustainability, chapter 8, pages 103-114, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-78157-6_8
    DOI: 10.1007/978-3-030-78157-6_8
    as

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