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Epilogue

In: Organizing for Sustainability

Author

Listed:
  • Jan Jonker

    (JAB MC BV)

  • Niels Faber

    (University of Groningen)

Abstract

We live in a time of social transition. Everywhere in society, cracks are appearing. The only answer to these developments is to organize in radically different ways, saying goodbye to the present linear economy. That is what transition is all about. The search for new forms of value creation and the triple transition necessitates different business models. In turn this implies behavioural change, which may be the biggest challenge and greatest barrier to achieving a transition to a sustainable, circular, and inclusive economy. This book deliberately does not address the issue of change and transition. That would require yet another book. But to finish off we provide an overview of the obstacles and challenges of creating fundamental change. We say goodbye by providing you with the six elements of a successful business model. The key message of this last chapter is that mainstreaming sustainable business models is by no means a given, but over time will become the new normal.

Suggested Citation

  • Jan Jonker & Niels Faber, 2021. "Epilogue," Springer Books, in: Organizing for Sustainability, chapter 15, pages 187-194, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-78157-6_15
    DOI: 10.1007/978-3-030-78157-6_15
    as

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