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The Art of Doing

In: Organizing for Sustainability

Author

Listed:
  • Jan Jonker

    (JAB MC BV)

  • Niels Faber

    (University of Groningen)

Abstract

The purpose of the Business Model Template (BMT) is to help you turn your idea into a viable project or organization. To illustrate this, two real-life case studies are offered in this chapter. Firstly, the KipCaravan project, which is a mobile home—a caravan—for chickens. It involves low-scale egg production in several locations. Secondly, the Sun at School NSV2 project in the city of Nijmegen. For both projects you will find a step-by-step description of the different routes followed. As you will see, the interpretation of the building blocks is different for every project and there is no best order in which to stack the building blocks. Bear in mind that both projects are still up and running successfully at the time of writing. These examples are shown in simplified versions and with the benefit of hindsight, of course. Perhaps the essence of doing business is having the courage to start without a ready-made recipe.

Suggested Citation

  • Jan Jonker & Niels Faber, 2021. "The Art of Doing," Springer Books, in: Organizing for Sustainability, chapter 14, pages 177-186, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-78157-6_14
    DOI: 10.1007/978-3-030-78157-6_14
    as

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