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External Test

In: Organizing for Sustainability

Author

Listed:
  • Jan Jonker

    (JAB MC BV)

  • Niels Faber

    (University of Groningen)

Abstract

The external test is the tenth and final building block of the first and second stage of the Business Model Template (BMT). You will test the viability of the business model concept you have developed so far. You can test your business model idea against all kinds of criteria. If you do not have much time, perform your check on the basis of the very concise set of seven questions we provide. But we also provide many other tools in this chapter. Please bear in mind that you must be well-prepared when looking for feedback. Look for people you know or hope will respond critically and constructively. Going through the External Test steps may mean that you need to partially adjust some elements of your business model before you move on. So be it. Remember that every version of your business model in this stage is a beta version and that feedback will help to make it better.

Suggested Citation

  • Jan Jonker & Niels Faber, 2021. "External Test," Springer Books, in: Organizing for Sustainability, chapter 10, pages 125-135, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-78157-6_10
    DOI: 10.1007/978-3-030-78157-6_10
    as

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