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Transformative Business and Sustainability Transitions: A Framework and an Empirical Illustration

In: Business Models for Sustainability Transitions

Author

Listed:
  • P. J. Beers

    (HAS University of Applied Sciences
    Erasmus University Rotterdam)

  • Marjo Baeten

    (HAS University of Applied Sciences)

  • Erwin Bouwmans

    (HAS University of Applied Sciences)

  • Bram Helvoirt

    (HAS University of Applied Sciences)

  • Jos Wesselink

    (HAS University of Applied Sciences)

  • Ruud Zanders

    (Kipster)

Abstract

New business models have been widely touted for their promise of sustainability. However, conceptual approaches to new business models largely fail to connect to sustainability transitions. In this contribution, we draw upon sustainability transitions research to introduce a transformative business model framework. Given the radically incremental nature of sustainability transitions, we propose that the radicalism and potential of new business models should be assessed in relation to their capacity to influence wider institutional settings and to the transition to which they belong. We report on an exploratory study of six transformative business cases in the context of the Dutch agri-food transition. Our results suggest that, in order to be transformative, businesses need to coevolve with specific wider institutional, discursive, practical and relational developments.

Suggested Citation

  • P. J. Beers & Marjo Baeten & Erwin Bouwmans & Bram Helvoirt & Jos Wesselink & Ruud Zanders, 2021. "Transformative Business and Sustainability Transitions: A Framework and an Empirical Illustration," Springer Books, in: Annabeth Aagaard & Florian Lüdeke-Freund & Peter Wells (ed.), Business Models for Sustainability Transitions, edition 1, pages 29-58, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-77580-3_2
    DOI: 10.1007/978-3-030-77580-3_2
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