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The Vision: Awakened Sustainability

In: Rethinking Corporate Sustainability in the Era of Climate Crisis

Author

Listed:
  • Raz Godelnik

    (The New School)

Abstract

This chapter lays out a vision for the mode that will replace sustainability-as-usual. Called “awakened sustainability,” this vision is driven by a societal awakening to the reality of climate crisis and social injustice. The chapter outlines in detail a number of elements critical for the creation of a vision (mental model, vision content, and vision context), as well as the backcasting process, of which the vision is a part. The vision of awakened sustainability is designed to give new life to the concept of sustainability, in consideration of the urgency of the climate crisis as well as the need to prioritize social justice and apply regenerative design in the formation of sustainable solutions. It sets ambitious principles and is grounded in a mental model (“Sustainability first, NOW”) that is juxtaposed against sustainability-as-usual using the “opposite principle”: if we consider every instinct ingrained in sustainability-as-usual to be wrong, then the opposite would indeed be right.

Suggested Citation

  • Raz Godelnik, 2021. "The Vision: Awakened Sustainability," Springer Books, in: Rethinking Corporate Sustainability in the Era of Climate Crisis, chapter 0, pages 101-116, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-77318-2_6
    DOI: 10.1007/978-3-030-77318-2_6
    as

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