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Luxury Brands, Consumer Behaviour, and Sustainability

In: Firms in the Fashion Industry

Author

Listed:
  • Marie-Cécile Cervellon

    (EDHEC Business School)

  • Lindsey Drylie Carey

    (Glasgow Caledonian University)

Abstract

Luxury and sustainability were for long considered as contradictory terms. Over the last decade, under the impetus of the youngest generations of clients, luxury brands have put sustainability, environmental and social responsibility, as core elements of their value propositions. This chapter reviews the value of sustainable luxury for consumers and for brands and highlights how green became gold.

Suggested Citation

  • Marie-Cécile Cervellon & Lindsey Drylie Carey, 2021. "Luxury Brands, Consumer Behaviour, and Sustainability," Springer Books, in: Laura Rienda & Lorena Ruiz-Fernández & Lindsey Drylie Carey & Irene García-Medina (ed.), Firms in the Fashion Industry, edition 1, chapter 0, pages 87-95, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-76255-1_6
    DOI: 10.1007/978-3-030-76255-1_6
    as

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