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Environmental Marketing

In: Handbook of Environmentally Conscious Manufacturing

Author

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  • Tracy L. Gonzalez-Padron

    (University of Colorado Colorado Springs)

Abstract

Consumers around the world are seeking eco-friendly products and services, scrutinizing environmental claims on packaging or through marketing programs (Leonidou et al., 2013). In response, companies adopt environmental marketing strategies to educate consumers on environmental attributes of their green products and services. Environmental marketing provides reputational and economic advantages to firms in the hospitality industry (Rosenbaum & Wong, 2015), product manufacturers (Fraj et al., 2011), agricultural firms (Ainscough et al., 2012), energy (del Mar Miras-Rodríguez et al., 2015), and industrial businesses (Fraj et al., 2013).

Suggested Citation

  • Tracy L. Gonzalez-Padron, 2022. "Environmental Marketing," Springer Books, in: Christian N. Madu (ed.), Handbook of Environmentally Conscious Manufacturing, edition 2, chapter 19, pages 223-231, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-75834-9_19
    DOI: 10.1007/978-3-030-75834-9_19
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