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Business Models for Digital Service Infusion Using AI and Big Data

In: The Palgrave Handbook of Servitization

Author

Listed:
  • Lars Witell

    (Linköping University
    Karlstad University)

Abstract

Manufacturers commonly introduce new digital services to increase the scope of the value proposition and improve financial performance. Digital technologies like Internet of Things (IoT), Artificial Intelligence (AI) and Big Data are often used to co-create value with customers, which raises the question of what a service business model built on digital technologies should look like. This chapter explores how the use of IoT, AI and Big Data influences business models and service provision.

Suggested Citation

  • Lars Witell, 2021. "Business Models for Digital Service Infusion Using AI and Big Data," Springer Books, in: Marko Kohtamäki & Tim Baines & Rodrigo Rabetino & Ali Ziaee Bigdeli & Christian Kowalkowski & Rogeli (ed.), The Palgrave Handbook of Servitization, pages 103-115, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-75771-7_7
    DOI: 10.1007/978-3-030-75771-7_7
    as

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