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Product-Service Systems in the Digital Era: Deconstructing Servitisation Business Model Typologies

In: The Palgrave Handbook of Servitization

Author

Listed:
  • Tor Helge Aas

    (University of Agder)

  • Karl Joachim Breunig

    (Oslo Met - Oslo Metropolitan University)

  • Magnus Hellström

    (University of Agder
    Åbo Akademi University)

  • Katja Maria Hydle

    (NORCE - Norwegian Research Centre
    University of Oslo)

Abstract

The identification of business model typologies of servitised firms is part of a long research tradition. However, the relevance of many existing typologies in the contemporary context, in which digitalisation is central to business model innovation, may be questioned. Thus, in this chapter, we revisit the existing literature and continue the conceptual discussion about the categorisation of product-service system business models. We propose a conceptual product-service system business model framework with three independent continuums: the degrees of ownership retention, results-orientedness and smartness. Based on this framework, we derive a new product-service system business model typology with eight categories that extends and bridges previous typologies in significant ways. The proposed framework is intended to serve as a sensitising concept for further research and the implementation of servitisation strategies in practice.

Suggested Citation

  • Tor Helge Aas & Karl Joachim Breunig & Magnus Hellström & Katja Maria Hydle, 2021. "Product-Service Systems in the Digital Era: Deconstructing Servitisation Business Model Typologies," Springer Books, in: Marko Kohtamäki & Tim Baines & Rodrigo Rabetino & Ali Ziaee Bigdeli & Christian Kowalkowski & Rogeli (ed.), The Palgrave Handbook of Servitization, pages 73-87, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-75771-7_5
    DOI: 10.1007/978-3-030-75771-7_5
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