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Configurational Servitization Approach: A Necessary Alignment of Service Strategies, Digital Capabilities and Customer Resources

In: The Palgrave Handbook of Servitization

Author

Listed:
  • Tinhinane Tazaïrt

    (Lumière Lyon 2 University)

  • Isabelle Prim-Allaz

    (Lumière Lyon 2 University)

Abstract

This chapter proposes an innovative reading of servitization which takes into account the heterogeneity of its definitions, objectives and related servitized value propositions. We explain how to operate a configurational approach to servitization, which aligns service strategies with digitalization capabilities and customer resources. Considering a multiplicity of situations and paths to success allows us to consider more than one way to overcome the digital service paradox. From a managerial perspective, we help manufacturing companies to implement servitization by proposing an integrative framework based on the configurational approach of servitization: we put forward different combinations of service strategies, digital capabilities and customer resources.

Suggested Citation

  • Tinhinane Tazaïrt & Isabelle Prim-Allaz, 2021. "Configurational Servitization Approach: A Necessary Alignment of Service Strategies, Digital Capabilities and Customer Resources," Springer Books, in: Marko Kohtamäki & Tim Baines & Rodrigo Rabetino & Ali Ziaee Bigdeli & Christian Kowalkowski & Rogeli (ed.), The Palgrave Handbook of Servitization, pages 437-454, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-75771-7_28
    DOI: 10.1007/978-3-030-75771-7_28
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