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Service-Dominant Logic: A Missing Link in Servitization Research?

In: The Palgrave Handbook of Servitization

Author

Listed:
  • Maria Åkesson

    (Karlstad University)

  • Nina Löfberg

    (Karlstad University)

Abstract

Parallel to the evolving literature on servitization, the notion of service-dominant (S-D) logic has evolved as a perspective on marketing. The research fields of servitization and S-D logic have mainly developed separately, even though they are highly relevant to each other. Combining these fields creates a framework that contributes to an improved theoretical basis for servitization. We argue that S-D logic can be seen as a missing link in servitization research and we discuss three implications for theory and practice; (1) a definition of servitization, (2) a foundational service business logic to guide servitization, and (3) a holistic view of servitization.

Suggested Citation

  • Maria Åkesson & Nina Löfberg, 2021. "Service-Dominant Logic: A Missing Link in Servitization Research?," Springer Books, in: Marko Kohtamäki & Tim Baines & Rodrigo Rabetino & Ali Ziaee Bigdeli & Christian Kowalkowski & Rogeli (ed.), The Palgrave Handbook of Servitization, pages 389-402, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-75771-7_25
    DOI: 10.1007/978-3-030-75771-7_25
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