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Managerial Heuristics in Servitization Journey

In: The Palgrave Handbook of Servitization

Author

Listed:
  • Tuomas Huikkola

    (University of Vaasa)

  • Marko Kohtamäki

    (University of Vaasa)

Abstract

This essay conceptualizes the role of managerial heuristics when manufacturers undergo service transition. The present conceptual article suggests that managers can learn different heuristics from experiences (e.g., trial-and-error) when transitioning toward services and solutions and discusses one missing element in the existing servitization literature: managerial heuristics and the use of simple rules to manage servitization and facilitate organizational learning (i.e., why, what, and how manufacturers learn when they servitize). This study encourages future studies to more broadly investigate the psychological foundations of the strategic change process in the context of servitization.

Suggested Citation

  • Tuomas Huikkola & Marko Kohtamäki, 2021. "Managerial Heuristics in Servitization Journey," Springer Books, in: Marko Kohtamäki & Tim Baines & Rodrigo Rabetino & Ali Ziaee Bigdeli & Christian Kowalkowski & Rogeli (ed.), The Palgrave Handbook of Servitization, pages 281-292, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-75771-7_18
    DOI: 10.1007/978-3-030-75771-7_18
    as

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