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Revitalizing Alignment Theory for Digital Servitization Transition

In: The Palgrave Handbook of Servitization

Author

Listed:
  • Bieke Struyf

    (Antwep Management School
    University of Antwerp)

  • Paul Matthyssens

    (Antwep Management School
    University of Antwerp
    University of Milano-Bicocca)

  • Wouter Van Bockhaven

    (Antwep Management School)

Abstract

Digitalization presents manufacturers with new opportunities for differentiation. Yet, transitioning toward selling technology-enabled advanced solutions remains challenging. By applying an alignment theory lens to extant (digital) servitization literature, we open the black box to factors underwriting digital servitization transition success and/or failure. An alignment framework for digital servitization is developed. Propositions for future research are made.

Suggested Citation

  • Bieke Struyf & Paul Matthyssens & Wouter Van Bockhaven, 2021. "Revitalizing Alignment Theory for Digital Servitization Transition," Springer Books, in: Marko Kohtamäki & Tim Baines & Rodrigo Rabetino & Ali Ziaee Bigdeli & Christian Kowalkowski & Rogeli (ed.), The Palgrave Handbook of Servitization, pages 261-280, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-75771-7_17
    DOI: 10.1007/978-3-030-75771-7_17
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    Cited by:

    1. Chirumalla, Koteshwar & Leoni, Luna & Oghazi, Pejvak, 2023. "Moving from servitization to digital servitization: Identifying the required dynamic capabilities and related microfoundations to facilitate the transition," Journal of Business Research, Elsevier, vol. 158(C).

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