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Perceptions of Gen Z Tourists on Street Food in Hong Kong

In: Generation Z Marketing and Management in Tourism and Hospitality

Author

Listed:
  • Derrick Lee

    (Singapore Institute of Management)

  • Tingzhen Chen

    (Tourism, James Cook University)

  • Wilco Chan

    (Institute for Tourism Studies)

Abstract

The study aims to examine Gen Z tourists’ perceptions of patronizing street food in Hong Kong. A questionnaire was distributed and a total of 161 valid samples were collected from Chinese tourists and Western tourists. Factor analysis, series of independent sample t-tests and chi-square tests were conducted. The study identified five factors: etic destination image, local emersion, e-WOM, emic food characteristics and safety/hygiene. Further investigation revealed no significant difference between both groups of respondents based on the five factors. The chi-square results suggest that Chinese Gen Z are more knowledgeable and receptive to patronize street food in Hong Kong. Implications for promoting street food for the future development of Hong Kong food tourism are discussed.

Suggested Citation

  • Derrick Lee & Tingzhen Chen & Wilco Chan, 2021. "Perceptions of Gen Z Tourists on Street Food in Hong Kong," Springer Books, in: Nikolaos Stylos & Roya Rahimi & Bendegul Okumus & Sarah Williams (ed.), Generation Z Marketing and Management in Tourism and Hospitality, chapter 0, pages 249-279, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-70695-1_10
    DOI: 10.1007/978-3-030-70695-1_10
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