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Digital Natives Leading the World: Paragons and Values of Generation Z

In: Generation Z Marketing and Management in Tourism and Hospitality

Author

Listed:
  • Rohan Bhalla

    (Jamia Millia Islamia)

  • Pinaz Tiwari

    (Jamia Millia Islamia)

  • Nimit Chowdhary

    (Jamia Millia Islamia)

Abstract

The world is witnessing the entry of Generation Z as new members of the global workforce. Even the market is welcoming its new segment of customers in form of generation Z, as every new phenomenon deserves sights and investigation from the research community, it becomes crucial to understand Generation Z and its characteristics. This study enhances the understanding of Generation Z and its emergence. It unfolds its characteristics and details the ways Gen Z members are acting as social influencers. The study also casts light on the value systems and leadership styles of Generation Z. Recent examples and paragons of Gen Z have also been discussed to provide insights to organisations on ways to manage their workforce.

Suggested Citation

  • Rohan Bhalla & Pinaz Tiwari & Nimit Chowdhary, 2021. "Digital Natives Leading the World: Paragons and Values of Generation Z," Springer Books, in: Nikolaos Stylos & Roya Rahimi & Bendegul Okumus & Sarah Williams (ed.), Generation Z Marketing and Management in Tourism and Hospitality, chapter 0, pages 3-23, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-70695-1_1
    DOI: 10.1007/978-3-030-70695-1_1
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