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Creative–Strategic Theoretical Model: Conclusions and Implications

In: Creativity and Strategy

Author

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  • Chetan Walia

    (University of Bradford)

Abstract

This chapter presents the creative–strategic model which is the intersection of strategic intents with the creative process, creative outcome and creative judgement. The result is a nine-grid model that captures creative–strategic outcomes for the strategic intents of maximising profit and competitive advantage and for problem discovery. The creative–strategic model explains and analyses the difference between the realisation of creative potential, neutral creative outcomes and negative creative outcomes. Conclusions from the book are summarised, and open questions for future research are discussed.

Suggested Citation

  • Chetan Walia, 2021. "Creative–Strategic Theoretical Model: Conclusions and Implications," Springer Books, in: Creativity and Strategy, chapter 0, pages 113-133, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-70466-7_7
    DOI: 10.1007/978-3-030-70466-7_7
    as

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