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Competitive Advantageous Intent While Strategising May Lead to Problem Myopia

In: Creativity and Strategy

Author

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  • Chetan Walia

    (University of Bradford)

Abstract

Sustainable competitive advantage was challenged by research in the 1990s, showing that there are many environments in hypercompetition and that hypercompetition, rather than competitive equilibrium, is the norm. Positions of advantage are temporary and are doomed to be eroded by emergent innovation elsewhere. Nokia, Eastman Kodak and Woolworth are prominent examples in the literature of companies that could not manage such transient waves. Strategy is largely considered to address the problem of competitive advantage, and creativity is supposed to provide ideas for innovations to solve this problem. At the macro level, the problem of competitiveness is static. This chapter reviews the extant literature and terms this problem a ‘problem myopia’ that may even result in negative innovations. Problem myopia is the inability to perceive a problem independently of strategic objectives. This chapter explains how the competitive dominant intent could be detrimental to fulfilling the creative potential that is supposed to deliver competitive advantage itself.

Suggested Citation

  • Chetan Walia, 2021. "Competitive Advantageous Intent While Strategising May Lead to Problem Myopia," Springer Books, in: Creativity and Strategy, chapter 0, pages 55-71, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-70466-7_4
    DOI: 10.1007/978-3-030-70466-7_4
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