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Creative–Strategic Problem Formulation

In: Creativity and Strategy

Author

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  • Chetan Walia

    (University of Bradford)

Abstract

Problemistic search theory describes a behaviour process whereby firms learn or formulate strategies based on the gap between aspiration and performance. It guides the creative process within a firm to provide novel and appropriate ideas for strategising. Problem perception has not been considered as a creative task for unique, useful and uncertain problems. This impediment constrains strategic problem formulation and limits value creation for multiple stakeholders. Furthermore, ‘wicked problems’ without a root cause or an evaluative mechanism may be oversimplified within this approach and lead to errors of the third kind. Thus, by evaluating different streams of research, this chapter proposes definitions of problems and strategic problems within the perspective of creative-strategic problem formulation.

Suggested Citation

  • Chetan Walia, 2021. "Creative–Strategic Problem Formulation," Springer Books, in: Creativity and Strategy, chapter 0, pages 35-53, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-70466-7_3
    DOI: 10.1007/978-3-030-70466-7_3
    as

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