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People Love Flowers

In: Technology Meets Flowers

Author

Listed:
  • Eric van Heck

    (Erasmus University Rotterdam)

Abstract

Flowers seduce and inspire us. A complex supply network enables the distribution of flowers worldwide, from producers to end customers. Important global trends, such as population growth, economic and ecological development, and emerging mobile and other technologies, are discussed along with their impact on the circular and digital transformation of the flower business and its markets.

Suggested Citation

  • Eric van Heck, 2021. "People Love Flowers," Springer Books, in: Technology Meets Flowers, chapter 1, pages 1-22, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-69303-9_1
    DOI: 10.1007/978-3-030-69303-9_1
    as

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