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PC-based Versus Mobile-Based On-line Shopping

In: Online Impulse Buying and Cognitive Dissonance

Author

Listed:
  • Giovanni Mattia

    (Roma Tre University)

  • Alessio Di Leo

    (La Sapienza University)

  • Ludovica Principato

    (Roma Tre University)

Abstract

On-line shopping differs when the device used is a personal computer or a mobile. This aspect deserves attention, especially when talking about impulse buying. The chapter intends to highlight such differences, bringing to light that personal computers allows a more thoughtful approach to purchase. Within the framework of the study (Chap. 10 ), this is quite important, as an impulse purchase concluded through a PC is the result of more actual convictions, being less affected by situational factors.

Suggested Citation

  • Giovanni Mattia & Alessio Di Leo & Ludovica Principato, 2021. "PC-based Versus Mobile-Based On-line Shopping," Springer Books, in: Online Impulse Buying and Cognitive Dissonance, chapter 0, pages 55-59, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-65923-3_8
    DOI: 10.1007/978-3-030-65923-3_8
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    Cited by:

    1. Yang, Seungmi & Kwon, Youngsun, 2021. "Estimating the effects of Covid-19 and 5G in the submarkets of internet and mobile shopping," 23rd ITS Biennial Conference, Online Conference / Gothenburg 2021. Digital societies and industrial transformations: Policies, markets, and technologies in a post-Covid world 238061, International Telecommunications Society (ITS).
    2. Yang, Seungmi & Kwon, Youngsun, 2022. "Effects of mobile networks and Covid-19 on mobile shopping sales in South Korea," Telecommunications Policy, Elsevier, vol. 46(9).

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