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On-line Consumer Behavior and Technology Acceptance Models

In: Online Impulse Buying and Cognitive Dissonance

Author

Listed:
  • Giovanni Mattia

    (Roma Tre University)

  • Alessio Di Leo

    (La Sapienza University)

  • Ludovica Principato

    (Roma Tre University)

Abstract

This chapter intends to offer a review of technology acceptance and behavioral models, with the purpose to better comprehend the enabling and disabling factors which encourage consumers to adopt (or refuse) e-commerce digital platforms for their purchases.

Suggested Citation

  • Giovanni Mattia & Alessio Di Leo & Ludovica Principato, 2021. "On-line Consumer Behavior and Technology Acceptance Models," Springer Books, in: Online Impulse Buying and Cognitive Dissonance, chapter 0, pages 37-46, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-65923-3_6
    DOI: 10.1007/978-3-030-65923-3_6
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