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The Impulse Buying

In: Online Impulse Buying and Cognitive Dissonance

Author

Listed:
  • Giovanni Mattia

    (Roma Tre University)

  • Alessio Di Leo

    (La Sapienza University)

  • Ludovica Principato

    (Roma Tre University)

Abstract

A theoretical background of impulse buying is the core of this chapter. After its definition, a differentiation among compulsive buying and unplanned purchasing is carried out. Subsequently, conditions which drive impulse buying and its connection with the personality traits and situational dimensions are examined. Furthermore, a comparison among impulse buying, cultures, and socio-demographic factors are considered. The impact of technology in boosting impulsive buying constitutes the final part of the chapter.

Suggested Citation

  • Giovanni Mattia & Alessio Di Leo & Ludovica Principato, 2021. "The Impulse Buying," Springer Books, in: Online Impulse Buying and Cognitive Dissonance, chapter 0, pages 5-12, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-65923-3_2
    DOI: 10.1007/978-3-030-65923-3_2
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    Cited by:

    1. Yang, Seungmi & Kwon, Youngsun, 2021. "Estimating the effects of Covid-19 and 5G in the submarkets of internet and mobile shopping," 23rd ITS Biennial Conference, Online Conference / Gothenburg 2021. Digital societies and industrial transformations: Policies, markets, and technologies in a post-Covid world 238061, International Telecommunications Society (ITS).

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