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The Study

In: Online Impulse Buying and Cognitive Dissonance

Author

Listed:
  • Giovanni Mattia

    (Roma Tre University)

  • Alessio Di Leo

    (La Sapienza University)

  • Ludovica Principato

    (Roma Tre University)

Abstract

The purpose of this chapter is to present the results of an empirical study, carried out through a quantitative survey, testing two main hypotheses: (1) to verify whether an impulse buying of a smartphone via an e-commerce marketplace affects the onset of cognitive dissonance and (2) to verify whether the positive affective state accompanying the impulse buying under the first hypothesis moderates the onset of cognitive dissonance. Results, conclusion, and implications are discussed in the final part of the chapter.

Suggested Citation

  • Giovanni Mattia & Alessio Di Leo & Ludovica Principato, 2021. "The Study," Springer Books, in: Online Impulse Buying and Cognitive Dissonance, chapter 0, pages 71-80, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-65923-3_10
    DOI: 10.1007/978-3-030-65923-3_10
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    Keywords

    Quantitative survey; Moderation analysis;

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