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Business Focus Choices

In: Masterpieces of Swiss Entrepreneurship

Author

Listed:
  • Jean-Pierre Jeannet

    (International Institute for Management)

  • Thierry Volery

    (ZHAW School of Management and Law)

  • Heiko Bergmann

    (University of St. Gallen)

  • Cornelia Amstutz

    (University of Lucerne)

Abstract

This chapter will highlight the fact that “Focus” is not just “Focus” by identifying five different types of focus choices. Older companies began in a given industry sector and remained loyal to that sector, adopting an industry focus. Past experience in a given sector can lead to business focus. For many firms, core competence served as the basis for building an entire company. Some companies define their focus strategy around a given technology. Focusing on a single market provides, and necessitates, in-depth knowledge of the operating conditions of a company’s customers.

Suggested Citation

  • Jean-Pierre Jeannet & Thierry Volery & Heiko Bergmann & Cornelia Amstutz, 2021. "Business Focus Choices," Springer Books, in: Masterpieces of Swiss Entrepreneurship, edition 1, chapter 8, pages 83-91, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-65287-6_8
    DOI: 10.1007/978-3-030-65287-6_8
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