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A Future with Artificial Intelligence: Strategy for Success

In: Technology and Business Strategy

Author

Listed:
  • Nidjad Asadli

    (Center for Analysis of Economic Reforms and Communication
    Moscow Institute of International Relations (MGIMO University))

Abstract

The introduction of artificial intelligence allows the most successful companies in the world to advance the thesis on the predominant role of digital solutions in the achievements of leading companies. Based on the assertion of many experts about the growing gap between digital and non-digital businesses, a hypothesis emerges: to use artificial intelligence (first of all, the “weak” form), it is necessary to introduce it at the strategic level of management. This hypothesis is very useful for finding the answer to the question of what type of strategy is most applicable for the commercialization of digital products. It is shown that a generalized vision of three strategies (growth, cost reduction, and blue ocean) allows a comparative analysis of the possibility of strategizing digital solutions, which includes artificial intelligence. It is noted that pilot projects risk making the attracted investments irrevocable if their scaling is not provided at the strategic level. Finally, recommendations on the choice of strategies for different areas of digitalization, combined with artificial intelligence, are given.

Suggested Citation

  • Nidjad Asadli, 2021. "A Future with Artificial Intelligence: Strategy for Success," Springer Books, in: Igor Stepnov (ed.), Technology and Business Strategy, edition 1, chapter 0, pages 39-49, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-63974-7_3
    DOI: 10.1007/978-3-030-63974-7_3
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