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Kraft Group (Part II): Cadbury Acquisition—Post-acquisition Performance

In: Financial Analysis of Mergers and Acquisitions

Author

Listed:
  • Eli Amir

    (Tel Aviv University)

  • Marco Ghitti

    (SKEMA Business School)

Abstract

In February 2010, Kraft Foods, a US publicly listed company, acquired Cadbury, a leading confectionery company listed on the London Stock Exchange. In this case, we focus on measuring post-merger performance. In particular, we examine whether the growth in Kraft’s sales and income was organic (internal) or merely a result of multiple acquisitions. The analysis focuses on measuring comparable sales and income while excluding the effects of acquisitions. We also measure whether the acquisition of Cadbury was successful by looking at the behavior of certain ratios over time and by measuring the effect of cost savings.

Suggested Citation

  • Eli Amir & Marco Ghitti, 2020. "Kraft Group (Part II): Cadbury Acquisition—Post-acquisition Performance," Springer Books, in: Financial Analysis of Mergers and Acquisitions, chapter 0, pages 283-293, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-61769-1_18
    DOI: 10.1007/978-3-030-61769-1_18
    as

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