Neither Passive nor Powerless: Reframing Tourism Development in a Postcolonial, Post-conflict and Post-disaster Destination Context

The present chapter centres on Haitian case, which evinces not only the failure of development theory in improving the economies of pour countries but also how political instability and corruption affect competitive capabilities of tourist destinations in the periphery. In the turn of the century, the rise of different risks as terrorism, natural disasters or virus outbreaks forced the specialists and policymakers to rethink not only its policies but its marketing tactics. The post-disaster marketing as well as the post-conflict destinations emerged as valid options to revitalize tourist destinations obliterated by disasters or any other major threats. More important, policymakers acknowledged the reconstructive nature of tourism, not only accelerating the post-disaster recovery timeframe but also allowing investors that help the local devastated economy.