Just Good Business: Torrecid – A Case Study

Although the companies always seek their own benefit, in most cases end up benefiting the public interest collaterally, offering products and services, in addition some companies try to be or appear good. A company that serves the public interest and at the same time makes a profit is not only doing good management but is socially responsible. When speaking of business ethics, globalization has served to underline the growing role of multinational companies, sometimes these companies fulfill the functions of promoting the common good better than some states, on some occasions pressured by the market and public opinion; other times however of their own interests. On other occasions, companies extending their country’s legislation to their facilities in other countries benefit the latter. Business ethics is not a tactic but a culture, which applied in multinational companies can have extraordinary effectiveness to improve life in this globalized world. Having a good business ethics program can be used not only as a competitive advantage in the market, or as a marketing strategy for consumers and clients, but in many cases ensures better financial returns for the company. In most cases, good works are rewarded, while the bad ones are punished by the market itself. In this chapter, we present the case study of the Torrecid Group which is a Globalized Multinational Business Group founded in 1963, dedicated to provide products, services, solutions, and future trends to the Ceramic and Glass Sector. It is present in 28 countries and has customers in more than 130 countries. Its headquarters are located in Alcora (Spain). This case study explores the ethical behavior of this group.