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Managing Intellectual Property Assets

In: Understanding and Profiting from Intellectual Property in International Business

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  • Deli Yang

    (Trinity University)

Abstract

This chapter focuses on the managerial efforts in handling IP in organizations. IP assets need efficient and effective management to ensure protection and dissemination for IP-embedded products, services, and information, and to generate incentives for IP people’s creativity (i.e., employees that spend at least 50% of their time on IP activities). The chapter first provides an understanding of the corporate contexts of IP—business, description, and internal and external contexts. Second, it discusses the management of IP people, specifically, how to identify resource needs, balance resource distribution, and manage people within the company. Third, the chapter focuses on managing IP products and services, emphasizing IP portfolio and the corporate tactics needed to achieve success and stay ahead of competitors in IP matters.

Suggested Citation

  • Deli Yang, 2021. "Managing Intellectual Property Assets," Springer Books, in: Understanding and Profiting from Intellectual Property in International Business, edition 3, chapter 0, pages 143-166, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-54034-0_7
    DOI: 10.1007/978-3-030-54034-0_7
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