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Green Accounting for a Creative Economy

In: Cultural Industries and the Environmental Crisis

Author

Listed:
  • Richard Maxwell

    (Queens College CUNY)

Abstract

This chapter explores possible business strategies that can help make the creative economy sector more environmentally sustainable. It begins with the case of Eastman Kodak, a company whose failure was rooted in its contempt for the ecosystems it inhabited. Its disregard for the environment was key to its decision to place an all-or-nothing bet on its chemical businesses over its digital innovations. This example will frame the subsequent discussion about the risks that companies face when they fail to incorporate green accounting practices into business strategies.

Suggested Citation

  • Richard Maxwell, 2020. "Green Accounting for a Creative Economy," Springer Books, in: Kate Oakley & Mark Banks (ed.), Cultural Industries and the Environmental Crisis, chapter 0, pages 25-36, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-49384-4_3
    DOI: 10.1007/978-3-030-49384-4_3
    as

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