IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-030-48652-5_98.html
   My bibliography  Save this book chapter

Data Privacy and the Travel Sector

In: Handbook of e-Tourism

Author

Listed:
  • Peter O’Connor

    (University of South Australia)

Abstract

Companies increasingly use technology to track their customers, exploiting the resulting insights to tailor the customer experience and better targeted online marketing. Travel companies in particular collect substantial customer data, both in their booking processes and through loyalty/reward programs. This voluntarily surrendered data is increasingly being supplemented with highly granular data on browsing and physical behavior, collected automatically and surreptitiously by technology-based systems. When consolidated with existing sources, this can be analyzed to reveal insights hitherto considered personal, resulting in increased concerns about privacy. Legislative restrictions are increasingly being introduced to regulate privacy protection. This chapter examines the implication of such developments for travel companies and the industry globally. While alternative approaches are considered, it pays particular attention to Europe’s GDPR, highlighting areas of concern and identifying the steps travel companies need to make to insure compliance.

Suggested Citation

  • Peter O’Connor, 2022. "Data Privacy and the Travel Sector," Springer Books, in: Zheng Xiang & Matthias Fuchs & Ulrike Gretzel & Wolfram Höpken (ed.), Handbook of e-Tourism, chapter 65, pages 1591-1604, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-48652-5_98
    DOI: 10.1007/978-3-030-48652-5_98
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-030-48652-5_98. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.