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User Experience and Usability: The Case of Augmented Reality

In: Handbook of e-Tourism

Author

Listed:
  • Safak Korkut

    (USI – Università della Svizzera italiana
    FHNW – University of Applied Sciences and Arts Northwestern Switzerland)

  • Emanuele Mele

    (USI Università della Svizzera italiana)

  • Lorenzo Cantoni

    (Institute of Digital Technologies for Communication, USI-Università della Svizzera italiana)

Abstract

User experience and design are central factors in information and communication technologies, determining the use and success of adoption of any tourism application. These issues are tackled within the so-called “usability” tests, which provide multiple ways of investigating whether an application is usable to visitors within specific contexts of interest. With the aim of providing both tourism scholars and practitioners with an original overview on the topic of usability, this book chapter will take the case of augmented reality (AR) applications from an online communication perspective. First, we provide an overview on usability analysis and web analytics, also illustrating how data from actual uses can provide information on the risks involved with the use of an application. Second, we present a collection of AR studies, positioning them in relationship with usability analysis and related challenges. Lastly, future research trends, including the concept of gamification and replayability, are outlined in the conclusion.

Suggested Citation

  • Safak Korkut & Emanuele Mele & Lorenzo Cantoni, 2022. "User Experience and Usability: The Case of Augmented Reality," Springer Books, in: Zheng Xiang & Matthias Fuchs & Ulrike Gretzel & Wolfram Höpken (ed.), Handbook of e-Tourism, chapter 43, pages 1017-1038, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-48652-5_62
    DOI: 10.1007/978-3-030-48652-5_62
    as

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